Celebrating Apprenticeship Week TR talks to Jessica D'Silva, Marketing Assistant based in Uckfield, about her time so far with the company
How long have you been with the company?
I will have been at the company 5 years next month.
What made you want to join the fastener industry?
The fastener industry was an industry that I had never worked in before, I was intrigued to learn how we could market this type of industry, having previously worked closer with agencies and in a B2C environment.
Can you describe a typical working day?
To start my day, I clear any customer enquiries we have had into our global sales inboxes overnight, I will also field out any reports we receive from Lead Forensics, a lead generation tool we use (sometimes downloading reports if required). I then check our social platforms, making sure any messages, comments and mentions have been responded to. Throughout the day, I monitor social media and our customer enquiries.
Each month I download statistics to report on our social media activity, this is really interesting for me to analyse as I will use this information to then implement new post ideas and supporting imagery each month. This is beneficial to us to monitor the impact the posts have had on our audience interaction so we can continue to develop our messaging to suit.
I also support the Marketing team with any general admin requirements needed for the team, including support with the organisation of the global exhibitions the company attends throughout the year and monitoring and sourcing stocks for our giveaways and literature.
I have also been writing community stories for our website and social media and keeping up to date our News section in the website for some time now, creating web pages for our press releases and product news stories.
What’s your favourite aspect of the role?
Being able to work with a great team, researching and creating new ideas for our social media messaging and supporting imagery whilst managing our social media accounts and seeing the positive growth that have been generated organically.
What advice would you give to a new starter now?
It is always a little daunting starting somewhere new, but at TR everyone is very welcoming and always here to help! Don’t be afraid to be creative and share your ideas with your team.
Not every company provides an apprenticeship scheme – how do you feel this process helps both the employee and the employer?
Apprenticeships enable people to learn and expand their skillset in the workplace, giving them the opportunity to apply this to their role.
The employer benefits from further expansion of your skillset as you implement what you have learnt and utilise this within your role.
TR Fastenings is a major global company; would you like to gain experience working in a different department or location one day?
I love working in our department, I have always worked in Marketing! My role gives me the opportunity to be creative and collaborate with other departments within the business.
What are the prospects after completing your apprenticeship?
My job title has now changed to Marketing Assistant from Marketing Administrator, and I am looking forward to applying my expanded skillset to my role and further developing these.
What is something you are particularly proud of that you have developed/worked on in your role?
I am proud of the distinction I was awarded for my project report I produced for my apprenticeship ‘Social Media Growth and Management – New website launch and employee engagement’.
My project enabled me to research our audience and work out ways to best reach our target demographics with the focused development and growth of our social channels, especially LinkedIn.
After having recently reported on our yearly statistics, I was proud to see the impressive increase in our social engagements.
- Impressions: 219,380 (Increased by 2,077.25% since 2021)
- Page views: 18,674 (Increased by 1,329.9% since 2021)
- Comments: 104 (Increased by 2,500% since 2021)
- Followers gained: 1,231 (Increased by 1,684.06% since 2021)
- Shares: 852 (Increased by 1,978% since 2021)